December 11, 2012
Packing My CD Orders
The other day, I was packing up some orders and putting together cd's to send out to publications for review. I got the idea that it might be helpful to do a post about it!
At the end of my kickstarter, when the record was finally done and it was time to send off rewards to my lovely backers, I wanted them to feel extra special when they opened their packages. Like they were receiving an item made with the utmost love and care. So I researched, came up with a few ideas, acquired materials, and started the assembly line. Then when regular, non-kickstarter orders started to come it, the routine stuck! This is what I came up with...
First off, I use white envelopes. In my opinion, they look cleaner and nicer than a manila envelope. But it is still plain, and that just won't do... I wanted my package to stand out, and give the impression that I take great care with their order (I do!!) So I went to Michaels and chose a few stamps to add some whimsy... a few flourishes on the front, and a "thank you" for the flap. I chose blue ink, as the branding of my cd/ website/ album is blue, yellow, and white.
I have tons of leftover promotional postcards from my last album. They're old, but still pretty. So I always write a little thank-you note on that! My handwriting isn't the loveliest, but at least it's a personal touch. Unfortunately, my outdated myspace address is the only information on it besides my name, so I just staple my business card over that part.
Now I gather all my materials- cd's and notes. I tie everything together like a Christmas package with blue and yellow yarn- again it's good to keep your colors consistent! Now this could be considered over-packaging, which you definitely don't want to do, but it makes me feel even more like I'm giving them a present :) (Geeky detail- this is actually the same yarn I used for the photoshoot on the cover!)
If they're getting something else, like a journal or tote bag, I tie the cd's up first, then tie a separate piece of yarn around the whole shebang. This keeps everything together, yet separates the different elements.
I also attach a little cutout heart to the yarn, with word or message- usually "Enjoy!" Preferably, this is done in glitter pen :)
I wrap the whole thing carefully in tissue paper- again, yellow or blue. I think this is a nicer touch than plain bubble wrap, and I've never had a broken cd yet! I then insert it in the envelope, and it's ready to ship!
I hope this was helpful!
Now for some more news- I'm having a holiday sale in my bandcamp shop until 12/31!! It's 20% off all merch and music, plus a free download of "Just the Way You Are" for anyone and everyone!
Just enter the code holiday20 at checkout.
♥ watch my new video for "just the way you are" on youtube!! ♥
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