In case you’re not sure what a micro influencer is- it's simply someone who has trust and influence with a community that they’ve built on their social media platforms. It's just like traditional influencers with 1M+ followers, only on a smaller scale.
It’s no secret that I love following NYC micro influencers… I am one after all! These influencers on Instagram are giving fresh inspiration, knowledge, and entertainment every single day. Some of them have great product recommendations, some have interesting stories to tell, and others just have a killer aesthetic!
It’s no secret that I love following NYC micro influencers… I am one after all! These influencers on Instagram are giving fresh inspiration, knowledge, and entertainment every single day. Some of them have great product recommendations, some have interesting stories to tell, and others just have a killer aesthetic!
Every day, I wake up and look forward to what they're going to post next. That’s why I’ve had such a great time compiling this greatest-hits list of my favorite New York micro influencers.
I’m so excited that I finally get to share my go-to girls with you!
What's so Special about Micro Influencers?
Whether you’re looking for new Micro influencers in NYC to follow, or are casting for your next brand campaign, micro influencers are definitely where it’s at! This is why I think they're the bee's knees-
- While these NYC micro influencers and content creators might not have followers in the millions or hundred-thousands, their audience is usually more engaged, more loyal, and more willing to trust their recommendations!
- In fact, one of the reasons people love to follow these New York micro influencers because they find them more authentic than content creators with a huge following. People say when they follow a micro influencer, it usually feels more like you're catching up with a friend.
- Not to mention brands like them because they can speak to a super niched audience, and the quality of content is usually as high or higher than an influencer with a larger audience.
- Also, you might not know this, but NYC content creators in particular provide an especially valuable service to the city. We do the work of finding the coolest places so that people can become inspired to get out of their apartment, spend their money, and contribute to the city economy. We help NYC to be perceived as welcoming place so that tourism can thrive and locals can find the newest hot spots.
Here's Why I Made a List of New York Micro Influencers
- Even though micro influencers have a more engaged following, it can still be hard to stand out and gain traction against the bigger gals. This post is to shine a light on some women who work just as hard, are just as good, and deserve just as much love.
- I also created this list so that brands and agencies searching for influencers can make new connections! I understand that sometimes it’s hard for brands to find new influencers to work with on campaigns. So I thought I'd help make the process of searching convenient and easy.
- Lastly- for anyone who’s looking for recommendations of New York Instagram influencers to stumble across and follow!
Okay, I’ve hyped up these amazing NYC content creators enough. It’s time to show them off!
But one more thing before we do...
I'll preface my list by saying that I’m defining these NYC micro influencers as anyone under or around 100k(ish) Instagram followers. Also, I’m including all sorts of niches of micro influencer, but they mainly fall under travel, fashion, and lifestyle.
Here’s my roundup of 31 of my favorite NYC microinfluencers-
Here’s my roundup of 31 of my favorite NYC microinfluencers-
1. ChantillySongs
Of course I have to hype myself!I'm Chantilly. A content creator covering the NYC area and beyond, living my best life with my husband and three cats. I post travel, style, and home favorites, and you'll never catch me without my morning coffee or favorite eyeliner.
2. Vickirutwind
Vicki is one of the first fellow influencers I connected with in NYC. And we still shoot content together all the time! She specializes in fun, colorful travel and lifestyle content.
3. Mydarlingpassport
Another lovely travel blogger that I have the privilege of working with a lot! She always has great recommendations, and spotlights all the best and trendiest places for travel.
4. Latinachictravels
Another content partner-in-crime! Ivy does travel and lifestyle content, with a focus on the Latinx community.
5. Xenaraw
Xena has such a great eye when it comes to travel photography! She always captures great wide shots and the most majestic angles.
Photography skills for days! Fish comes from an art background, has a great knack for capturing details in a really special way.
7. Marthasachser
Martha shares her journey on motherhood in NYC. She also has a travel blogger’s eye, and the ability to capture the beauty of living in NYC as a mom.
8. Brown.Eyed.Flower.Child
Taylor is mainly a luxury and boutique travel blogger, but she also covers the NYC area. She is so genuine, and can feel it in every post!
9. NYtoanywhere
Lauren is an amazing travel blogger with a focus on boutique hotels (especially in New York state.) She also has a few Tiktok accounts, including a huge foodie account called Consuming Couple.
10. Shauniebegley
Shaunie is a photography queen! Her angles & editing are among the best in town. She really captures a feeling with her shots, and posts a lot of tutorials as well!
11. Chelseaasoflate
Chelsea is a creative force to be reckoned with! She uses every angle, prop, and editing trick at her disposal to make the most amazing content. I’m always impressed and inspired by her clever takes on what the city looks like for her.
12. Kayleighscloset
I found Kayleigh on Tiktok originally! She's famous for her super helpful Amazon apartment finds, as well as NYC life vlogs.
13. Karyaschanilec
She's a photographer who shoots influencers in NYC! She posts photos of the people she shoots, and also herself. Her hair is a pink dream!
14. Allieprovost
Another well known photographer in NYC, who takes photos of influencers and models. She's known for her unique and colorful outfits.
15. _Jasminvanessa
Jasmin is a body-positive goddess! She recently moved to NYC and I'm obsessed with her luxe-looking curated photography sets of her journey through city life.
16. Fionadang
Pharmacist by day, influencer also by day! Pretty portraits of herself immersed in her life in NYC. She also loves to dance, and frequently shares videos of her progress!
17. Xoxopaula
NYC inspo galore. Paula is a travel blogger giving you the latest travel, fashion, and personal stories.
18. Twinspirational
These ladies are twins who specialize in party styling and planning! Not only are they always putting together the cutest party ideas, they cover NYC restaurants and events as well.
19. Hattiekolp
Another Tiktok find. She is known for her palatial (and rent-controlled) apartment, and posts romanticized snapshots of her life in NYC
20. Latinaexplorer
NYC Latina covering travel, lifestyle, and home decor! Her plants are famous on Tiktok, and apartment is such a dream.
21. SincerelyOphelia
NYC but make it dreamy. Ophelia shares her pastel-vision of what her travels and NYC is like, and I'm loving it.
22. Nikki_ferrara_nyc
Representing NJ! Nikki's colorful lifestyle photos will keep you smiling all day long.
Attorney, traveler, and photographer in New York by way of Vancouver. Capturing sweeping portraits of NYC and beyond!
25. Rendagrella
Another Tiktok find! Love her midsize looks. As a fellow size 10/12 lady, I truly appreciate her showing how to dress this size body.
26. Byaimeekelly
Afro-Latina fashion influencer in NYC. I just love her super colorful and creative outlook!
We met at an event ages ago, and she's just the sweetest (and the baddest.) Love her confident baddie energy.
28. Lehoarder
Michelle shows off her unique NYC looks, and often features her daughters in her posts. Also, it's when you can find friend groups to follow! Michelle and her blog friends including Greivy and Sy.wendy (see below) out at events together and posting fun group photos.
29. Greivy
Fashion, beauty, and lifestyle influencer with a love of all things bold and glamorous!
30. Sy.wendy
Writer, editor, and content creator in the fashion and beauty world.
Editorial-style snapshots of NYC. Her fashion is supurb and her images are THE vibe.
♥♥♥ Follow me on Instagram! @chantillysongs
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